About

Since 1994 New Image Art has been an artist-run venue whose mission is to provide an inclusive cultural and curatorial platform for artists. As a respected creative outlet for emerging and-mid career contemporary artists, NIA seeks to continuously exhibit the under-represented and cultivate new artistic possibilities. Operating in Los Angeles, New Image Art has become known and valued for helping launch many noted contemporary artists including, but not limited to: Tauba Auerbach, Ed Templeton, Barry McGee, Chris Johanson, Theresa Chromati, Sharif Farrag, Naudline Pierre, and Alex Gardner among others.

Founder and Owner: Marsea Goldberg

Director: Mariel Eplboim

Staff: Auguste Sommers, Diego Lopez, and all our art handlers who we cherish

Marsea Goldberg is the first and last bohemian in an aristocratic classist art industry. First and foremost, she is an artist who has always had the vision to bring various creative genres to the forefront of culture. She is a sensitive cult leader (Cancer/Leo) to the youth and those who have generally been ignored by the blue-chip art world. Looking through NIA’s archive, it becomes clear that Goldberg is driven by ingenuity and soul rather than commerce and trends. There is a reason why this gallery is known as the artist’s art gallery and has been able to stand the test of time. Goldberg adapts to the ever-changing paradigm shifts, always being grounded by her ethos of balance and futurism. Not to mention she worked with Jennifer Coolidge on Melrose at FLIP Super Thrift in the 80s and is an active surfer to this day. She is the amalgamation of Wabi Sabi, the 70s surf CA vibes, and chaos. Goldberg is a pillar of the contemporary art scene, working in a gallery in the 80s in Africa, bringing queer figures and performance art in the 90s, along with the mission school, skateboard culture, and graffiti. Bleeding into the 20’s with contemporary art of the now, along with the millennium ceramics movement. She is the Azealia Banks of the art world, bringing populace, transgressive, and evocative curation to her gallery. It is no small feat of the door that she opened and has sustained to this very day to the freaks and to the artists of all creeds before they were commodified by commercial entities. The gallery is a portal, and Marsea Goldberg is the catalyst.

Mariel Eplboim is the Director of New Image Art and has been with the gallery for ten years. She is an outlier in the hyper-capitalist luxury sport of art and believes that there is an imperative responsibility in curation and bringing forth new voices to culture. As the harbinger of truth, she has brought numerous unique and compelling voices to the gallery and gave the following artists their first exhibitions in Los Angeles; Sharif Farrag, Queleasha Wood, Kat Lyons, Karla Ekatherine Canseco, Jeffrey Cheung, Clifford Prince King, among plenty others. As a psychic tastemaker, she keeps the ship running at NIA with her ethos that contemporary art should reflect contemporary culture no matter its hierarchy. If you want to unlock the future of the art market and understand the ever-changing curatorial landscape, she is the one and only Valley Girl to call.

Ann Liu is the Gallery Manager of New Image Art and has been with the gallery since 2023. A lifelong career artist of many passions including painting and fashion modeling, she was mystically called to work in the art world. Endlessly curious and well-acquainted with the zeitgeist, she has brought numerous up-and-coming emerging artists to their first exhibitions in Los Angeles including Almendra Bertoni, Tianshu Zhang, Peter Hong-Tsun Chan, and more. Always an advocate for multicultural representation, she is especially passionate about breaking accessibility barriers and encouraging young, queer or female people to thrive in traditionally elitist spaces. The first to answer emails and the last to clock out, Liu is your favorite heartthrob hustler — prone to panicking at first but always getting things done well.

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